the single pParent
March 18, 2009
As numerous companies spend their dollars marketing, what are the demographic targeting trends? Has anyone thought about the “Single Parent”? Their lives, theirs kids, and their habits are not really at the forefront of many minds. There is a divorce rate of 50% in the United States. I imagine the single parents are over 50%. Because of the current state of the economy, everyone is talking about saving money, spending less, and creating more jobs. I feel there is a whole demographic target that many are not thinking about during these hard economic times.What other trends or targets are we not thinking about?
