teens: brand appeal

Good news, on-shelf products are not a thing of the past. Yes, digital has a huge influence over teenagers as they spend vast amounts of time on the internet but recent Harris Interactive's studies show that "...82% of teens prefer to shop in-store rather than online..."That's a huge percentage of teenagers looking for the next best thing at the mall or a shopping center. What does that mean for brands and package design? Maruchi Santana of MediaPost writes that, "First impressions count. Packaging that features trendy colors, patterns or designs can reflect the personal style of teens and give them a reason to pick up your product."Be a trend setter with your brand's package design.Source: http://www.mediapost.com/publications/article/186362/you-buy-with-your-eyes-how-to-attract-teen-eyes-.html#reply