"Take A Load Off"
April 16, 2012
P&G and Tide have collaborated in an effort to help mothers all across the country take the environmentally conscious path. The specific environmental issue in this case is, energy. Their campaign urges mothers to wash their clothing in coldwater using their newly launched detergent Tide Coldwater. Their formula allows mothers to thoroughly wash clothing, while at the same time do their part to help the energy crisis.
It’s true that a little consumer awareness and education can go a long way. Rather than feeling overwhelmed by the environmental movement, make small changes towards a greater purpose. P&G hopes to have 70% of households washing their clothes with cold water by 2020.
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