Mattel & Gel
June 11, 2009
Mattel has embarked on a new initiative to expand one of its leading brands to reach a new and existing audience for 2010. A new style guide designed by Gelcomm will be developed to inspire and align product development from Mattel’s valued licensees and partners. Gelcomm was awarded this style guide because of its success in helping companies like Cranium, Kellogg’s and P&G build successful brand extensions through trend positioning and innovative design solutions.
