Marini Brand Refresh & US Launch
FOR IMMEDIATE RELEASE
Gelcomm Embarks on Brand Refresh with Marini Naturals for Entry into the U.S. Market
North Hollywood, CA, April 1, 2022: Creative agency Gelcomm is thrilled to announce that it is working on a brand refresh for Marini Naturals, Africa’s first quality full haircare range for all-natural hair. This Kenyan-owned line was created by two friends with the goal of offering good quality and affordable haircare products specifically created for woman, men, and children with natural African hair. Marini stands out from its competition due to its effectiveness, affordability, and its focus on “moisture,” which is vital in maintaining healthy, soft, and manageable hair.
As a branding expert in products looking to break into the U.S. market, Gelcomm is thrilled to be working on a brand with the passion and point of difference of Marini Naturals. Using its proven expertise designing for CPG, beauty, and personal care brands within international origins, the package design firm looks forward to creating strategic and striking design for the brand’s introduction to a new market and consumer.
“This is an exciting endeavor for us because it is proof of our commitment to helping companies overseas enter the U.S.Market,” Says Gelcomm Owner & CEO Patricio Fuentes. “Marini is the first of two African companies we are helping to make the transition here. We look forward to working with them to establish their brand and build a passionate consumer following in the U.S. with a visual and verbal refresh that pays tribute to the brand’s heritage, while at the same time marking an exciting new step in the company’s future.”
Michelle Ntalami, Marini Naturals CEO& Founder is confident that the brand is ready to take on the US and global market. “The brand demanded for growth on its own. More and more orders were streaming in from the US and global market. We have captured the African continent, it is now time we spread our wings. We are excited to work with GelComm to help us realize this both on a brand strategy and design level.”
Using their innovative CLER process,GelComm’s design philosophy follows common sense and the logical evolution of a project to help brands keep communication deliberate, effective, and in line with their short and long-term goals. Gelcomm knows that no two brands—or markets—are the same and that consumer loyalty is ultimately rooted in trust.They are excited to work with Marini Naturals to embrace and enhance the company’s unique brand identity and translate it for success in the U.S.
ABOUT MARININATURALS
Marini Naturals is an Award-winning natural and quality full-range haircare line targeted towards the global multicultural community, the first of its kind in Africa. The company is founded by two friends and internationally acclaimed Entrepreneurs; Michelle Ntalami and Niyati Patel from Kenya.
The company manufactures, distributes and exports a wide range of organic hair products including sulfate-free shampoos, organic hair growth oils, conditioners, body butters and many more. Their products are 100% natural and organic, sourced from the finest ingredients around the continent. Marini Naturals has been ranked several times as the No.1 Organic haircare brand in Africa.
With their current slogan “Moisture Unmatched,” what distinguishes this brand from the rest, is that it is the only multicultural haircare lineIN THE WORLD that retains moisture in ethnic hair for up to 72 Hours. For more information about Marini Naturals, visit www.marininaturals.com.
ABOUT GELCOMM
Gelcomm is a creative agency specializing in consumer-first branding.For over 20 years, they’ve developed forward-thinking design and comprehensive communications strategies for partners big and small—from Fortune 100 companies looking to extend their legacy to start-ups in need of an experienced branding partner. Whether they’re delivering solutions for consumer package goods, entertainment branding, licensing, or consumer research, every detail of their process is honed by tireless market awareness and thoughtful human insight. They listen closely to your customers so that they can keep them listening to you for a long time. For more information about Gelcomm, contact Patricio Fuentes at 818-469-3658or visit www.gelcomm.com.
