going green and making green $
Today, thinking on the green side of things, I have stumbled on to an interesting trend article by Rebecca Milner on www.cscoutjapan.com. The article was about a beer and beverage giant in Japan, Suntory and their recent green campaign. It’s called Suntory “Midorie”. It means green in Japanese. The campaign is to centered around Suntory’s effort to create or bring in more green space into the urban city of Tokyo. For this purpose, the company has developed a new synthetic soil that replaces natural soil. It’s called “pafcal”. It’s thin, light and easy maintenance. You can put it on the roof tops and walls of the inner city to promote fresh air and green-space.
It was launched 3rd of March 2009. But this isn’t a new idea, architects like Emilio Ambasz, have been promoting this type of design for decades. You can find examples of his green designs here:
It’s really great not to see an example of a beverage company deciding to go green and making a business out of it. Hope this inspires people to be creative and to innovate illustrating that by going green, you can have your cake and eat it too.
