GAP'S NEW LOGO

Hello! Gap just recently redesigned their logo. Apparently, it has received all kinds of comments. Read today's latest article and share your thoughts on their new look.

Gap Redesigns Logo ... But Why?by Erik HaydenThursday, October 7, 2010Some clothing companies adapt well to changing times, and Gap seemed to be one ofthose venerable brands. Apparently not. With little fanfare, the company decided to redesign its logo and post it on its website. Not too long after, waves of criticism from design ?rms, mainstream publications and just-plain bewildered bloggers started rolling in. The company, which has apparently heard the cries of outrage, turned the redesign into a crowd-sourcing exercise on its Facebook page. No word yet on whether that was the of?cial plan all along, or if it was just a knee-jerk reaction to all the bad press.• 'Looks Like it Cost $17 From an Old Microsoft Word Clipart Gallery' notes AbeSauer at Brandchannel, who deemed it a"monstrosity." The writer explains: It"demonstrates a prototypical brand panic move.With things not going in its favor, the branddecides to change the one valuable element it has going for it."• Makes Old Navy 'Look Like a Luxury Brand' scoffsArmin Vit at Brand New: "The shaded square on thecorner doesn't help at all either -- I'm not one to critiquesomething by saying it looks as if it were done inMicrosoft Word but this one is just too unsophisticatedto warrant anything more than that."• This Doesn't Make Any Sense writes David Brier atFast Company. "It's all a cosmetic band-aid which is sounbelievable for a brand as big and 'mature' as Gap. I'llbe surprised if a few people won't lose their jobs as thisis basic Branding 101."• Gap Sales Are Declining Anyway dismisses Jim Edwards at BNet. "There's a clue towhat might have triggered the misstep in the fact that same-store sales at Gap are down4 percent. ... Brand managers need to resist that temptation when they see revenuesdecline. There are lots of reasons sales might be down -- the recession, lack ofdiscounts, off-trend product -- and not all of those respond to a new trade dress."• Everybody Hates The Logo ... Except Us Time Newsfeed writer Nate Jones goes outon a limb saying that he "personally does not mind Helvetica, and so this new logo bringsto mind visions of a streamlined, technologically dominant future America whereeveryone wears white suits and cool glasses. Sure, it's generic, but don't you know that inthe future everything looks alike?Gap Redesigns Logo ... But Why?