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Branding and Future Food

June 11, 2012
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The life of a modern day person is anything but slow-paced, which is what makes fast-food appealing. Restaurant chains aren't the only providers of fast food, so are convenient packaged goods.Does anyone really have the time to read the ingredients on a package when they're on the go? Probably not, so what can we hope for as consumers? Well, with branding comes the responsibility of educating the consumer.We are currently living in a time of advertising that creates more entertainment, rather than education. A slow shift is being made, but the revolution of food is on its way.Darren Foley tells the story of "Food Revolution Day," which took place all over the world last month. Take a look at the link below.

Article: http://popsop.com/56078/

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