Your Bee M.D.

The Ask

BeeRX approached us with a vision but lacking a name or brand identity. They aimed to strike a harmonious balance between scientific credibility and aesthetic appeal, targeting the discerning health and wellness consumers both in retail and online spaces. Our task was to delve deep into understanding their target audience through extensive research and surveys 
as a foundation for building a brand strategy, name, and brand identity that resonates with BeeRX’s consumer.

The Challenge

Our primary challenge was to understand consumer perceptions and develop a strategy that effectively blended the natural 
and clinical aspects of bee venom usage in the client’s products. 
Bee venom is often viewed as unappealing, dangerous, 
and lacking positive effects. We needed to convey the safety, efficacy, and natural properties of bee-venom derived ingredients while instilling authenticity and trustworthiness. Extensive research revealed the necessity of positioning the product within the beauty category alongside addressing other communication requirements. An extensive task that we rose 
to the challenge of.

The Solution

We developed a comprehensive brand strategy for BeeRX, emphasizing its core values of efficiency and science. Leveraging the backing of Dr. Sean Holt, a certified medical expert, we were able to position Bee RX in such a way that customers new it utilized bee-derived ingredients to create 
safe and effective products. Secondary messaging backed 
up the health benefits with more relatable and emotional
claims such as "naturally derived" and "ethically sourced" making this a brand consumers could really believe in. Finally the Brand Identity took on a softer, more approachable tone that leveraged a clinical beauty and glimmer that helped 
the product itself shine on shelf.

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