Grow. Make. Thrive.

Evolving a legacy brand for tomorrow’s generation

4-H

Industry:

What We Did:

The Ask

4-H is a global youth organization dedicated to developing life and leadership skills through hands-on learning in a child’s chosen field. After years of being a prominent non-profit, 4H has begun to look dated and was commonly thought of as a non-profit for “farm kids”. They approached Gel to help rebrand the company to expand beyond that perception and once again be relevant for the time.

The Challenge

4-H is a global youth organization dedicated to developing life and leadership skills through hands-on learning in a child's chosen field. Having roots in agriculture, 4-H expanded to fostering skills in all manner of fields, from STEM to politics, and with that expansion moved beyond its traditionally rural audiences and into cities. 4-H needed relevant branding that reflected this shift.

The Solution

We injected plenty of contemporary, youthful energy into the brand, creating a bright, bold system that declared it's noble intentions as loudly as Gen Z declares theirs.

Cultivating the Future

It was important for 4-H to preserve it’s heritage while updating for a more modern audience who may not be familiar with the age old brand. The new look use bright colors and bold brand patterns inspired by their brand motto to create a system for children young and old to engage with.

Empowering Growth

Inspiration for the entire system was build off of the idea of growth. Drawing from  their motto “head, heart, hands, healthy”, the new brand needed to have a feeling  of connection and physical growth that has inspired the many generations of youth  to take the 4-H program and make a difference in their community.