FROM YEAH, SURE TO YES INDEED

Dealing with highly technical information, we wanted YES’s visual system to be as clear and elegant as possible. We moved them towards digital layouts that had plenty of breathing room but also communicated the excitement and intrigue of high-tech wizardry at the nano level.

For social media and out-of-home advertising, we developed a bolder look and feel, centering around big statements meant to excite potential recruits and investors to “do big things.”