Kimberly-Clark’s Kleenex brand is shifting from testing to learning research, which is steering its product development. The brand’s marketing director, Sophie Woodford, describes this as a move away from ‘cupcake research’.
This doesn’t mean research about cupcakes, ...
Swedish design studio Tomorrow Machine creates aesthetic containers that naturally breaks down to decrease waste.
As our natural resources become scarce, it’s more important than ever that companies and consumers alike strive for green and sustainable ...
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