More info

Furry,
Friendly, Monsters

Taking the scaries out of building a children’s monster brand

Esme & Roy

Industry:
Entertainment
100%
Distribution at Publix
66+%
Increase sales
+3
New regions added
at Whole Foods

The Ask

Sesame Workshop debuted their first new animated series in over a decade, Esme & Roy, and needed a complete packaging and graphics style guide built 
to bring its warmth and emotional intelligence to retail.

The Solution

Translating the furry, friendly world of Esme & Roy to softlines, hardlines and packaging brought together our illustrators, graphic designers, and packaging engineers. We played with colors, textures, shapes and forms that would be engaging to today's preschoolers, translating the quality of the show's tactile animation to vector graphics and illustration for ease of use across products.

Packed with Personality

Bold colors and a modern design grab your attention. A window into the product shows customers that what you see is what you get, building trust along with clear and concise typographic callouts that assure you The GFB’s products are as good for your body as they are for your taste buds.

Lorem Ipsum

Bold colors and a modern design grab your attention. A window into the product shows customers that what you see is what you get, building trust along with clear and concise typographic callouts that assure you The GFB’s products are as good for your body as they are for your taste buds.

Lorem Ipsum

Bold colors and a modern design grab your attention. A window into the product shows customers that what you see is what you get, building trust along with clear and concise typographic callouts that assure you The GFB’s products are as good for your body as they are for your taste buds.

Lorem
Ipsum

Bold colors and a modern design grab your attention. A window into the product shows customers that what you see is what you get, building trust along with clear and concise typographic callouts that assure you The GFB’s products are as good for your body as they are for your taste buds.

Lorem
Ipsum

Bold colors and a modern design grab your attention. A window into the product shows customers that what you see is what you get, building trust along with clear and concise typographic callouts that assure you The GFB’s products are as good for your body as they are for your taste buds.

Lorem
Ipsum

Bold colors and a modern design grab your attention. A window into the product shows customers that what you see is what you get, building trust along with clear and concise typographic callouts that assure you The GFB’s products are as good for your body as they are for your taste buds.

Hierarchy of Impact

To create a strategic groundwork on which to base the landing page (and branding to follow), we established a refreshed positioning for Station–one that was was both approachable and authoritative:

Impact (Why):

Redefining Human Engagement

Value (What):

With Incredible ProductsRedefining Human Engagement

Function (How):

Creating Beautiful Experiences

This new hierarchy transformed Station’s positioning and brand identity from a functional brand built for white-label work into a unique brand that is profoundly human, sophisticated, efficient, authoritative, and impact-focused.
“From the moment we released the visual update, 
our metrics have increased year over year.”

Neil Ishibashi

Fandago

Achieve meaningful and measurable growth for your business through meaningful connection to your audience.
Achieve meaningful and measurable growth for 
your business through meaningful connection to 
your audience.

We translated what we learned about the market into actionable steps to improve Moore’s packaging, and built out a visual direction to inspire design. The pillars of Flavor, Heritage, and Ease of use were established within the design by wrapping photography fully around the label, injecting personality through mouth watering copy, and embracing Moore’s southern charm.

Talk the Walk

The visual identity is complemented by a tone-of-voice that is earnest and humorous. Clever banter between Marshall and Elliott acts as an engaging device to communicate brand benefits and values while also deepening the relationship with the customer. 

Framing
The Adventure

We shifted Collette's photography to emphasize genuineness and relatability--mature travelers immersed in real, joyous interactions, replacing 
sterile stock photos with snapshots of true, 
engaging experiences.

Framing
The Adventure

We shifted Collette's photography to emphasize genuineness and relatability--mature travelers immersed in real, joyous interactions, replacing 
sterile stock photos with snapshots of true, 
engaging experiences.

Tasteful Response

We brought our strategy to life with a brand identity that is eye-catching, modern, and brimming with personality. Mouthwatering macro-shots of the food maximize taste appeal and make a hero out of the snacks themselves, displaying pride in their products. Typography, color, and personality were all “big-ified” to match our bold new tone.

Beliefs
Consumer is 
King (or Queen)
Everything we do, we do for your consumer. We meet them where 
they are, developing visual strategies that appeal to their psychology. We don’t design to simple demographics; we design to what makes your consumer tick.
Stay
Curious
We know that there’s always more 
to learn – about your brand, your category, your consumer. We look to solve your big-picture problem, not just a symptom, and develop your brand with that long term solution in mind every step of the way.
Big on Vision
Bigger on Results
We’re not just creatives, we’re solution based thinkers with deeply rooted strategic mindset. We design with 
both aesthetic and strategy in mind so 
that your branding is not only stunning, but smart. We validate and strengthen our strategy at every stage, ensuring that your end result produces results.
Relationships
Matter
We’re people people. We believe a brand is more than its numbers and visuals – it’s the humans behind it. 
We foster close collaboration with
 your team, bringing them along 
on your brand journey to create 
the most cohesive strategy possible.
Built to Last
We don’t just want your brand to 
stand out in the moment; we want 
it to leave a lasting impression. 
We think beyond trends and recency bias. We help your brand stay relevant to your audience today, tomorrow, 
and long into the future.
Give
a Damn
It’s this simple: we care. About your brand, your organization, and your people. We give our full minds and hearts to your brand, matching your passion to not only produce profitable results, but create something we can all be truly proud of.

View More Work

Project Title
Tag
Project Title
Tag
Project Title
Tag
Project Title
Tag
Project Title
Tag
Ready to start a project?
Let's Talk