Udderly Smooth

Udderly Smooth Packaging Refresh


Udderly Smooth Packaging Refresh



With pressure from major retailers, a well-established body care brand, Udderly Smooth, was in need of a brand and packaging refresh to compete on-shelf with other beauty brands while paying respect to the brand’s Midwestern roots and without alienating the brand’s fanatical following.


Developed by a pharmacist in America's heartland, with a 30-year history and a highly recognized design language, our team gently and strategically updated the packaging. Our designs celebrated the original, hard-working aesthetic of the brand while highlighting the unique value proposition and making thoughtful improvements to the overall design language.
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