THE GRINCH

Package Design & Style Guide

PROJECT

Package Design & Style Guide

TYPE

CHALLENGE

Illumination Entertainment was bringing Dr. Seuss' beloved Grinch story to a new generation with a new fun and fuzzy look. We were tapped to create a fresh new look for the product packaging that would accompany the movie.

SOLUTION

Knowing that the packaging would primarily be used for seasonal products, we created a look for the brand that would feel at home on modern shelves during the holidays, but also stand out as warped and wonky--essential elements of Seussian Grinch-ness. The result combined playfully crooked shapes, shattered decorations, illustrated snow, a slightly sour Christmas color palette, and of course the Grinch himself, all while staying overall clean and simple.

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