Rich Chicks

Rich Chicks Brand Refresh

Project

Rich Chicks Brand Refresh

Type

Challenge

Rich Chicks sought to modernize their brand identity to potentially pivot their direct-to-food service all-natural chicken company for retail opportunities.

Solution

Looking to appeal to a market that increasingly values natural, artisanal products, we rebuilt Rich Chicks’ identity with their brand heritage and health-oriented values in mind—subtly modernizing the color palette, adding rustic touches, and spearheading a delectable, Instagram-ready photo session.
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