Rich Chicks

Rich Chicks sought to modernize their brand identity to potentially pivot their direct-to-food service all-natural chicken company for retail opportunities.

Looking to appeal to a market that increasingly values natural, artisanal products, we rebuilt Rich Chicks’ identity with their brand heritage and health-oriented values in mind—subtly modernizing the color palette, adding rustic touches, and spearheading a delectable, Instagram-ready photo session.