Pro-Health For Me

Crest/Oral-B Pro-Health For Me


Crest/Oral-B Pro-Health For Me



Proctor & Gamble saw that they had an opportunity to launch the first ever global oral care brand for tweens.


Through in-home audits, ethnographies, surveys and focus groups, our team completed a robust research study to understand the market, shelf, shopper, and end user. This comprehensive research gave us the tools to help mom or dad easily identify products for their 8- to 12-year-olds on shelf, as well as pass the high standards of what is considered “cool” for the tweens at home. A wildly successful global launch and roll-out of a complete oral care regimen closed the P&G circle from infant to kid to tween to adult.
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