Kid's Crest Strawberry Rush

Kid's Crest Strawberry Rush Packaging

Project

Kid's Crest Strawberry Rush Packaging

Type

Challenge

Procter & Gamble was preparing to launch a strawberry-flavored line of oral care products and required packaging with a distinct tween-appeal.

Solution

We developed a dynamic visual language for use across products, with a juicy, larger-than-life strawberry taking center stage for massive flavor appeal with a distinctly youthful but sophisticated spin.
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