Fandango

With creative direction clearly defined by an extensive brand insight and strategy exercise, movie experience brand, Fandango, needed a comprehensive guide for use by internal and external teams to unify the brand across multiple channels.

Our team composed and designed a style guide to communicate the look, tone, feel, and positioning for the newly refreshed Fandango brand. Within this guide, we demonstrated how to reach the four distinct consumer segments identified by the brand strategy exercise while providing fresh and focused creative assets for use by partners across various media outlets and consumer touchpoints—from on-air broadcast to social and digital media to print and outdoor advertising.