Sesame Workshop debuted their first new animated series in over a decade, Esme & Roy, and needed a complete packaging and graphics style guide built to bring it's warmth and emotional intelligence to retail.
Translating the furry, friendly world of Esme & Roy to softlines, hardlines and packaging brought together our illustrators, graphic designers, and packaging engineers. We played with colors, textures, shapes and forms that would be engaging to today's preschoolers, translating the quality of the show's tactile animation to vector graphics and illustration for ease of use across products. We also payed particular attention to creating graphics that were on-trend, to endear the brand to millennial moms. All of this came together in a style guide packed with patterns, icons, illustrations and graphics.