Danimals

Brand Refresh

Project

Brand Refresh

Type

Challenge

Beloved yogurt brand, Danimals, needed a refresh to appeal to a new generation of parents who care about freshness and quality ingredients while maintaining and enhancing the adventurous spirit the brand was built on.

Solution

We did a deep dive into everything from package form, to character design, to overall graphic treatment to create a vibrant, energy-packed new look to inject new life into Danimals. Delicious, fresh imagery of wholesome ingredients played a big part in our refresh, maximizing taste appeal across all brand segments.
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