Blink Branding


Looking to disrupt the roadside assistance space with a comprehensive driver experience app, Blink needed a fresh look to match the ingenuity of their product.


With an emphasis on protection, helpfulness, and trust, our creative team developed Blink's branding from the ground up, creating a unique visual language and illustration style to set it distinctly apart from its more traditional competitors. Playful nods to "point A and point B," helping hands, a cheeky verbal platform, and even a little bit of magic dust came together to form a style guide that gave Blink an open road ahead.
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