4-H

Brand Refresh

Project

Brand Refresh

Type

Challenge

4-H is a global youth organization dedicated to developing life and leadership skills through hands-on learning in a child's chosen field. Having roots in agriculture, 4-H expanded to fostering skills in all manner of fields, from STEM to politics, and with that expansion moved beyond its traditionally rural audiences and into cities. 4-H needed relevant branding that reflected this shift.

Solution

We injected plenty of contemporary, youthful energy into the brand, creating a bright, bold system that declared it's noble intentions as loudly as Gen Z declares theirs.
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