Bridging digital and physical fun has been a hot topic on everyone’s minds. Let’s face it, children aren’t playing the same way they used to, and there are many who believe that this is a creating a problem that needs addressing. For instance, the shift to more digital play from physical play could limit learning—hands-on is the preferred way of learning for young children. Yet, clearly digital play is not going anywhere, so now we see a trend of combining both. As the 1980’s Wrigley Spearmint Gum jingle chimes, “double the pleasure, double the fun”.