recycling jeans into furniture?

I knew that denim could go a long way, but furniture? I came across this Japanese promo website that had recycled denim jeans as furniture covers. http://www.ny-k.co.jp/cart_hal_proA3_4/shohinpage/gpanstool.html

You can also view a video on how they go about recycling the jeans into the covers. Warning, it's in Japanese.http://www.ny-k.co.jp/cart_hal_proA3_4/shohinpage/h_gpanstool/movie/index.htmlHere is a simple visual step by step of their process:1.

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If i had a sewing machine, I think I would be bold enough to make one myself. What's really cool about this furniture is that it has pockets! I can stick in my remote controls and pens. Not only will my ottoman seat be useful but stylish. What will they think of next...