neat: a straw wars story disposable straws are going extinct in California and we're not mad about it
neat: marble That's cold.
neat: warped typography No lie.

neat: twisted packaging

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October 9th, 2015
neat: twisted packaging Don't be a square

cupcake research

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September 22nd, 2014
In reality, it’s [testing] about getting a balance and hearing what is being said about the product and taking it forward to learn and develop rather than going by what testing says works or doesn’t work.

tomorrow future

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September 10th, 2014
tomorrow future tomorrow machine, reducing waste with the future of biodegradable packaging...
neat: packaging: etsy With more than 1.3 billion page views and 2,869,606 items sold in the month of February, Etsy sellers must be doing something right! It’s no doubt their lovely packaging has something to do with it. Not only is the packaging beautiful, most of it is environmentally friendly! Check it out. 01: 02: 03: 04: 05: 06: 07:
By Larry Jaffee As she boarded a flight from her hometown in Alabama back to P&G’s headquarters in Ohio, Procter & Gamble senior design manager Tracy Murchison was a little anxious, thinking about the radically different packaging she and her team were working on for the 8-to-12-year-old “tween” market. But then she met her seat mate.
We would like to congratulate the Oral Care team at Procter & Gamble on the launch of Pro-Health For Me. We are very proud of the work are excited to begin seeing it on shelves, world-wide, this month. Please look forward to an in-depth case study about how we worked together to create this exceptional brand, dedicated to the specific consumer segment of kids 8+ and their parents.
Market Smart The Best in Age-and lifestyle-Specific Design Gelcomm  has been recognized in two  case studies (Cranium Bloom and Kellogg’s) in the recently published book, Market Smart: The Best in Age and Lifestyle Specific Design (Hardcover) co-produced/authored by Daniel Acuff, David Bonner, Jim Gilmartin and Dave Siegel. More than 500 age, gender, and lifestyle specific designs from around the world.