The goal of this session was to unify the organizational goals of a leading Universal franchise in order to define the licensing strategy for the next two years.
Our approach was to provide key insight as well as organize and execute an intensive one-day executive discovery session. We took a deep dive into uncovering trends for the target audience segments in order to stimulate a rich discussion on how to connect audiences to the franchise’s specific qualities. Using our research, we moderated the discussion for a group of 30 key stakeholders from various departments in an environment constructed for focused conversation and goal defining. In turn, that collaboration provided actionable creative strategy for the franchise.