Fandango, the well-known movie experience brand, needed to connect consumer-focused primary insight data with trend-driven creative direction for its overall brand.
Fandango supplied robust data reports outlining four major consumer segments. Our task was two-tiered: to interpret, design and present the primary data in a digestible format, and to compose inspired directional boards to bring the brand to life for four very different movie-goer groups. With this exercise, we established and defined the creative direction for the Brand Equity Style Guide.
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