UDDERLY SMOOTH

Packaging Refresh

PROJECT

Udderly Smooth Packaging Refresh

TYPE

CHALLENGE

With pressure from major retailers, a well-established body care brand, Udderly Smooth, was in need of a brand and packaging refresh to compete on-shelf with other beauty brands while paying respect to the brand’s Midwestern roots and without alienating the brand’s fanatical following.

SOLUTION

Developed by a pharmacist in America's heartland, with a 30-year history and a highly recognized design language, our team gently and strategically updated the packaging. Our designs celebrated the original, hard-working aesthetic of the brand while highlighting the unique value proposition and making thoughtful improvements to the overall design language.