THERMAL-AID

Packaging

PROJECT

Thermal-Aid Packaging

TYPE

CHALLENGE

Thermal-Aid, a 100% natural heating and cooling pack product line, required a redesign to respond to retailer pressure for improved brand communication on more consumer-friendly packaging.

SOLUTION

Through visual research, market discovery, and great client communication, our solution was to create a collection that was not only sophisticated but also playful and imaginative. The eye-catching, thoughtful, and accessible package design system—which allows moms, athletes, pet lovers, and more, to make swift and confident decisions—resulted in a wildly successful retail activation and continued market success.

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