SO SO HAPPY

Style Guide

PROJECT

So So Happy Style Guide

TYPE

CHALLENGE

Initially geared towards helping pre-school kids deal with bullying, SO SO Happy chose to expand into an older, streetwear-inspired young adult brand.

SOLUTION

As SO SO happy evolved, the client shifted their attention to an older audience while continuing to embrace the core values of being oneself, being unique, and being fearless. Our team pushed the cute monster characters that comprise the SO SO Happy collection into an edgy, urban lifestyle-inspired space with creative that has been used across a variety of product segments, from electronics to apparel. With this update, the brand has become a pop culture phenomenon and a favorite of social media darlings.