RADIO DISNEY COUNTRY

Style Guide

PROJECT

Radio Disney Country Style Guide

TYPE

CHALLENGE

Disney’s new radio station needed a compelling graphics package and style guide.

SOLUTION

In the midst of surging popularity for country music and buoyed by their own roster of pop-country artists, Disney launched Radio Disney Country as an online radio station. Rooted in the rustic grit of the American heartland, but punctuated by youthful color and energy, we gave the station a comprehensive identity and versatile design system to excite tween listeners while tapping into nostalgia to hook the whole family.