MOORE’S MARINADE

Packaging

PROJECT

Moore's Marinade Packaging

TYPE

CHALLENGE

Moore’s, a beloved brand of marinades and sauces, had recently updated their package design so dramatically that it created a significant challenge in reaching their loyal and well-established customer base.

SOLUTION

We approached this challenge by pausing to understand the key purchase drivers for the segment and assessing how to improve the new label without further disruption to the brand. Once we focused on Moore’s rich history and Southern roots, and purposefully brought visual appetite appeal back to the package, we were able to successfully re-establish the brand. Our brand refresh facilitated multiple new line extensions and the development of new flavors.