DISNEY XD MILO MURPHY’S LAW

Logo

PROJECT

Disney XD Milo Murphy's Law Logo

TYPE

CHALLENGE

Disney XD was launching a new animated series starring "Weird Al" Yankovic and needed a dynamic logo to match the chaotic, plucky nature of the series' title character.

SOLUTION

Taking design cues from bustling metropolises and injecting a bit of Disney magic, we created an easily animated, partially destroyed logo for use on and off-air. Tape, rope and paper touches nod to Milo's ability to overcome bad luck with ingenuity.