KID’S CREST STRAWBERRY RUSH

Packaging

PROJECT

Kid's Crest Strawberry Rush Packaging

TYPE

CHALLENGE

Procter & Gamble was preparing to launch a strawberry-flavored line of oral care products and required packaging with a distinct tween-appeal.

SOLUTION

We developed a dynamic visual language for use across products, with a juicy, larger-than-life strawberry taking center stage for massive flavor appeal with a distinctly youthful but sophisticated spin.

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