JUMANJI

Graphics & Packaging

PROJECT

Jumanji Graphics & Packaging

TYPE

CHALLENGE

Our task was to develop a look for Sony’s Jumanji reboot that captured the virtual jungle world of the film and differentiated it from the legacy property.

SOLUTION

Looking to stand out on shelf and to stand apart from the 1990s original, we created a vibrant, technicolor style uniquely connected to the new film. We then turned this visual identity into an inspired style guide packed with bold graphics, one-of-a-kind packaging, and stylized character art to bring the brand to life at retail.