SORAJIRO

Style Guide

PROJECT

Sorajiro style guide

TYPE

CHALLENGE

Nippon TV was ready to extend the influence of their beloved weather report mascot, Sorajiro, beyond the daily newscast.

SOLUTION

Drawing on our expertise in tween trends, we gave the brand a new look and feel with fully reimagined character art, prints, and graphics to help Nippon TV establish new, global, environmental partnerships.