SHARK WEEK

Style Guide

PROJECT

Discovery Shark Week Packaging

TYPE

CHALLENGE

Discovery Channel’s runaway hit, Shark Week, had been a channel staple for nearly 30 years, and a line of kids’ products was well overdue.

SOLUTION

We created a visual system for packaging that was toothy, fun and irreverent to stand out on shelf with other leading kids properties. With an easy-to-follow brand style guide, Discovery Channel was able to hit the ground running with a high-energy line of licensed products.