KELLOGG’S

Look Books

PROJECT

Kellogg's Look Books

TYPE

CHALLENGE

Viewed primarily as a cereal company, Kellogg’s sought to create a collection of trend-forward look books to establish viable consumer product licensing opportunities.

SOLUTION

Through strategic research and creative development, our team delivered ultramodern designs to connect with a new generation while maintaining the brand’s core values of freshness and optimism. The elements created for the look books continue to be successfully leveraged across multiple touchpoints from apparel and home to Earth Day events and premium promotional offerings.

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