ANTIGUA ORO

Branding & Packaging

PROJECT

Antigua Oro Branding & Packaging

TYPE

CHALLENGE

Witnessing an uptick in the Hispanic coffee-drinking market, as well as growth potential in the ever-booming ready-to-drink, health benefits-driven beverages segment, Antigua Oro sought to create a never-before-seen coffee beverage.

SOLUTION

We collaborated with Antigua Oro to refine their brand positioning and create eye-catching, high-impact packaging design. By rooting the product line in authentic Hispanic flavors with visual notes of traditional Mayan art, and simultaneously touting the specific health benefits of the drinks front and center, we helped Antigua Oro to lay claim to their own unique space in the health foods and beverages market.

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