In reality, it’s [testing] about getting a balance and hearing what is being said about the product and taking it forward to learn and develop rather than going by what testing says works or doesn’t work.
Overall, fathers are participating more in childcare and household chores. According to a recent survey more than half of men between the ages of 18 to 64 said that they identify themselves as the primary shopper in their household; however, only 22% to 24% feel that the packaged goods were actually being marketed to them specially...
As much as we’d like to hope that the days of unthoughtful permanence was at an end, sadly, as long as there are boos and tattoo guns, this will probably never happen. What we CAN celebrate are the innovative, utterly beautiful, smarter, and less-permanent bod-mod techniques that have recently hit the streets in a big way.
"By almost all accounts dads are all in on the fatherhood front. The way the dads in our studies talked about the values they hoped to impart, the active role they were playing, and the prioritization of kids first was inspiring."